The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buy

This is actually the first book about such subjects that I can read without falling asleep, wanting to rip my hair out or murder the next 20 something who looks like they went to design school ... Yes, I am older and trying to run my own business online - already this book has given me ideas and insights into what I am doing wrong - and right - with actionable ways to fix the way I approach my social media marketing - and so much more!!!Sorry for the run on sentence. The best part is he is a really good writer. Highly recommend!

Definitely a good read for anyone into marketing. I am just fresh out of university and wanted to give this book a read because we didn’t touch much on digital marketing lately. This book definitely expanded my knowledge on the topic showing the blur of marketing and pr and how it can be applied to your business.

It's a great encyclopedia for marketing trends and use-cases.

Love this book! It’s very instructive and David is a very positive person. He also shows that it’s easier than you think. I’ve learned so much with the book. It’s a bestselller for a reason. David Scott is an asset to marketing

I've read many many books about business. But this one is out of this world. Extremely interesting. Don't just by one for yourself, buy one for everyone you know!