I think you could say it's generic, as it has no brand name or specific product association.

Is this a single pad or 4 pads?

I can't tell from this listing. When I made my purchase in 2015, the price was $7.39 for 1 (I needed 3 for my window-mount cooler) so the total for 3 pads was a little over $22. Either the price has gone way up, or this is priced as a set. Sorry I couldn't be more helpful!

Only 1" thick? sounds like a very bad deal.

It is only 1 inch thick, but that's normal for this kind of material. You don't need it to be thicker because it acts as a water diffuser. A thicker membrane might make it less efficient.

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Dial MFG INC #3072 28x34 Duracool Pad

Product ID: 4093156

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Details

Brand
Dial
Style
Duracool
Size
28 Inch x 34
Material
Foamed
Material Feature

💧Evaporative cooling

📏28x34 inches

🇺🇸Made in USA

Description

🌬️ Cool Comfort, Unmatched Quality!

ECO FRIENDLY CHOICE - Reduce energy consumption while enjoying a refreshing breeze.
CRAFTED FOR EXCELLENCE - Manufactured in the USA to meet the highest quality standards.
DURABLE LONG LASTING - Engineered for extended use, ensuring you stay cool all summer long.
PERFECT FIT FOR YOUR NEEDS - Designed to fit standard evaporative coolers seamlessly.
STAY COOL STAY PRODUCTIVE - Experience optimal cooling efficiency with our Duracool Pad.

The DialMFG INC #3072 28x34 Duracool Pad is a high-quality evaporative cooler pad manufactured in the USA, designed to provide efficient cooling while meeting customer requirements. Its durable construction ensures long-lasting performance, making it an eco-friendly choice for maintaining a comfortable environment.

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18.88 OMR

Duties & taxes incl.

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