SNOW Daily Hydroxyapatite Whitening Toothpaste - Oral Care Paste for Teeth Whitening - PM Toothpaste with Xylitol & Hydroxyapatite Lavender & Mint Flavor (Midnight Mist)

No fluoride so be sure that's what you want. I haven't used fluoride in many years and I drink distilled water in order to avoid it as our city fluoridates the water. I looked up the active ingredient and it's considered safe to use as directed. It does whiten, better than other whitening toothpastes I've used and if it's true that it re-mineralizes enamel then that's a definite plus. I'm sticking with this one for sure. In case anyone is wondering, I don't get cavities, I take care of my teeth by brushing twice a day and flossing and have a professional cleaning twice a year, I don't allow the fluoride there either.

Easy use works well

Leaves a horrible after taste in your mouth. I have not noticed any significant change since using. Poor value for your money since they tell you to use a morning and evening paste. Won’t be purchasing or recommending.

I use this toothpaste with my Sparx LED light therapy toothbrush & the 2 products together work very well together to cleanse & whiten my teeth.

I love this toothpaste. It’s the only one that does not make me gag. It’s also not over powering at all. Very light taste

This toothpaste was thick like dryish like it was old and the flavor was not great. I did not use it past the first use.

I've had toothpaste I've liked before but I LOVE this toothpaste. It has turned an every day necessity (brushing my teeth) into a small luxury. And I do feel like it removes surface stains really well. I ordered my first tube 4 months ago so it has lasted a while. Ordering another now.

Love the texture, and will definitely recommend this to everyone.