LinkedIn Profile Optimization FD (For Dummies (Career/Education)) 1st Edition

I love the latest LinkedIn Profile Optimization for Dummies! It’s by far the most comprehensive single collection of information, tips and recommendations on how to optimize your profile, whether you’re a job hunter, recruiter or sales person leveraging all the insights a good profile provides. It also includes the value of executive and company branding on LinkedIn, which by now is recognized as the primary “Professional” social media outlet.There should be an extra star for the fact that you don’t have to read the entire book cover to cover before benefiting. Its easy-to-read layout contains everything you need to know about every LinkedIn section, making it easy to bounce from one chapter to another.Author Donna Serdula opens up LinkedIn's hood tp help you see and understand all of its parts and how they work together. She then offers directions and suggestions on how to create your best profile based on your LinkedIn objectives. An important note: Donna doesn’t work for LinkedIn but considers herself an evangelist after recognizing how she could leverage the information it contained when she was in sales.Fast forward ten years and now we benefit from her sharing all her knowledge between the covers of this book. From how to optimize LinkedIn with your title and experience headlines to the groups and influencers you should follow, you can open this book up at any point and find exactly the information you need. Lastly, executive and company branding has never been so important, and LinkedIn Profile Optimization for Dummies is by far the most cost efficient way to learn how you can apply such important strategies to create a stand-out profile.Know someone graduating from college this Spring or a friend looking for new career opportunities? Have them start here. Chances are they won't have to reach further to get results!

This book is very detailed and organized. The amount of time it takes to do it right is no small task. The service this author offers as a turn key solution is detailed in this book but not as an item for sale. If you read this book you will know what to do. Having the time and expertise to get it done in my opinion should be left to professional like this author and her team.

This book would have been much better if it provided more model LinkedIn profiles. Instead, the author uses her profile 100 times. After seeing here LinkedIn profile picture he first 50 times, you get real tired of seeing it. I would have used different profile images or better yet, different model profiles altogether. It wouldn't have affected the content. I did notice LinkedIn changed a few layout sections so some of the screenshots are already obsolete.The checklists are useful though. And some of the suggestions for what to write are pretty good examples. Her advice on keeping the audience in mind is common sense, but I totally forgot about it. My profile had two audiences and I had to choose one. This made me have to go over it again and create a consistent profile. Overal, this is a valuable reference book.

Just what I wanted at a good price. Quick ship.

Author Donna Serdula is a former sales and training executive who became a self-proclaimed expert and keynote speaker on LinkedIn. Yet, "LinkedIn Profile Optimization for Dummies" reads like it was written with the inane prejudices of an HR recruiter rather than an expert sales professional. The book is heavily padded, over-explaining rather obvious best practices like using a professional headshot. Her advice on putting your age front and center is downright naive. And, like so many of these giddy social media evangelists, she fails to address the pitfalls of social media and privacy. The tips provide the main benefits of this book, but there are too few of them. There are many free YouTube tutorials that provide better information, so save your money.

Gives great insight for a person's LinkedIn profile.

Great book - I teach LinkedIn and this is one of my favorite books at the moment.

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