





🌿 Elevate your hair game with nature’s purest power!
The Purifying Keratin Shampoo is a 350ml vegan, sulfate- and paraben-free formula enriched with a unique blend of 7 vitamins and botanicals. Designed for color-treated, curly, and dry hair, it revitalizes scalp health, detangles strands, and delivers deep moisture for softer, more vibrant hair—all while adhering to clean beauty standards.







J**S
clean hair with a clean product
I love this shampoo! I am 5 months pregnant and was looking for a clean shampoo that didn't strip my hair. This one is pretty luxurious and I love the way my hair feels after using it and conditioner. I would love to try this brand's conditioner. I have long hair, and I don't feel that I have to use excessive amounts of this shampoo to get my hair clean. The fragrance is light and pleasant. I have tried other clean brands and this one is my favorite so far.
S**N
Highly recommend!
Great product! My scalp is sensitive and this doesn’t give me any issues and leaves my hair very soft!
C**H
My favorite constant go-to
By far my favorite shampoo, I have tried so many and this one has the best smell, vitamins, and makes my hair super shiny. I have tried others and always come back. Also helped my hair grow.
L**.
Ehhh…
Makes my scalp very very dry itchy and flake. Have used the entire bottle consistently until it was empty. It make dandruff way worse. Wouldn’t buy it again
D**.
The best hair product without build up!
Love! I am just amazed how well the products work!
A**I
Love it
An influencer recommended this brand so I gave it a try. Loved the soft and slikiness
Z**O
Good lather, some good/some icky ingredients
The lid wasn't fully on when this came in. I don't think a whole lot spilled out but I got to smell it right off and wow! That sort of made my disappointment with the unsealed bottle a little less because it really does have a great scent – kind of citrus but in a tropical sort of way. Not too strong, though. I didn't get the conditioner, and mine kind of ruins this, but while I'm using it the smell is nice.This has a strong lather and easily gets my hair squeaky clean. I'm not noticing a huge difference in my hair, but I've only been using it a couple weeks and I don't wash daily, on top of that I'm about a year overdue for a cut. The color is mostly clear with maybe a yellowish tint and it's thick like you would expect.The ingredients are surprisingly good for a shampoo, with a few not so great if you have super sensitive skin like me. They included lots of soothing ingredients, anti-oxidants, moisturizers and skin softening ingredients, and who doesn't love a little aloe?However, the 'natural fragrances' listed are pretty meh. 3 of 5 are flagged by my checker as 'icky' and causing various skin issues – from allergies, redness, to photosensitivity. The 3 ingredients listed at the bottom with the plus sign at the end are perfuming ingredients, icky too, and at least one has to be listed separately in the EU because of its high allergen potential. Blech.The irritant ingredients are less of an issue with a shampoo than something like a lotion, but I've had skin reactions to shampoo before – it happens. Because I just don't think it's necessary, I'm knocking off a star. I'd rather have a worry-free shampoo with no smell than worry about rinsing extra or getting a rash. Otherwise, I'd recommend this shampoo. Works great, doesn't take much to work up a lather, and leaves my hair nice and clean.
J**E
Best.
This has been the best shampoo I’ve used in a long time. I love the smell. It isn’t fake or artificial. It makes my hair so soft and clean. Most shampoos come in small bottles these days and never last. I have super thick hair so it usually takes me quite a bit to lather/clean. This stuff is totally different. I use so little and it lathers up amazingly well.
Trustpilot
3 weeks ago
2 weeks ago