Beauty Without CrueltyFull Volume Mascara Black

Goes on well and the brush is good. Always struggle with bottom lashes but the brush works really well 👍

Bought as found myself in a house other than my own during lockdown and needed emergency makeup. Liked the ethos of the company and happy to support a local seller. Easy to apply....yet also easy to come off. Had a lip wobble in the car on the way to a funeral and turned up looking like a comical clown. Fortunately, that made car inhabitants laugh and it took the edge off the sadness. Swift clean up with a tissue and was good to go. Probably my own fault for trying to wear mascara when I knew I would cry. Not had chance to wear it on a happier occasion because I am not going anywhere at the moment, and I'm too lazy to put make up on for a day at home.

I'm really surprised at how good this mascara is and wish I'd found it sooner as I'd have saved money and had a superior product to the other more expensive brands I've previously used over the many years I've been wearing make-up. .It goes on very smoothly with no clumps whatsoever ( a rarity in my experience no matter how I wiped the brush/wand of other brands), dries quickly gives great lash length and looks great.My eyes don't feel sensitive at all with this mascara (as with many other brands) and it is cruelty-free, which is mandatory as far as I'm concerned when buying products. Needless to say I highly recommend it.

By far and away the best mascara I have ever used, either vegan not tested on animals or not. Gives amazing separation comma brilliant length and a really natural feathered look... with no clumping!! I bought it in brown and it really is lovely on. One coat is enough for me for daytime wear and it's easy to layer for a stronger look in the evening. In my opinion, this mascara is way better than most of the bigger brands and I'm so glad I took the plunge.

I loved everything about this mascara on first use, the brush, the mascara length, thickness and colour were exactly what I wanted until I accidentally got a tiny but in my eye, oh my! How it stung! It was agony! I have never had a reaction to mascara in this way.I ordered this as it was a vegan mascara, itwould be my favourite mascara if it didn't hurt my eyes so bad, so unfortunately for me I can't use it, gutted.

This is a cruelty free, vegan and most importantly, UK brand.Chose brown colour for spring/ summer which is just right.Smells ok, no complains there.I must've been heavy handed with it, because the lid broke upon opening one morning. Was sent a replacement straight away! Very cool!And then I broke another one, was sent a replacement again. At the end just gave up.The mascara is the greatest one I've tried (ever) but it has a massive con - the braking lid :(

This mascara is a bit funny at first, it took me a few days to get used to its consistency and the way it dries - it's thinner, bendier and takes longer to dry than mainstream mascara. However, after the first couple of uses you'll wonder why you ever bothered with that other junk. It does build volume very nicely, it helps to clean almost all of it off the brush onto the back of your hand, too much at once will not be pretty. Overall I love this mascara, it creates a lovely effect, is easy to wash out, suitable for sensitive eyes and cruelty free. What more could you ask for?

This is a great mascara - I have tried several cruelty-free products over the years (beware of brands that do not have a cut off date for testing) but none are as good as this in my experience. It is also much easier to remove than other brands, making it much gentler on the sensitive skin around the eyes when it comes to taking it off at night.