

🎉 Turn heads with magenta magic – bold color, zero compromises!
L’Oréal Excel Hicolor HiLights Magenta is a professional-grade, no-drip hair dye that delivers intense magenta highlights without pre-lightening. Its advanced formula lifts hair 3-4 levels, ensuring vibrant, fade-resistant color that lasts. Designed for easy application and quick 15-minute processing, it offers salon-quality results with minimal effort.










| ASIN | B003YHHV80 |
| ASIN | B003YHHV80 |
| Best Sellers Rank | 6,723 in Beauty ( See Top 100 in Beauty ) 101 in Permanent Hair Colour |
| Brand | L'OREAL TECHNIQUE |
| Colour | red |
| Country of origin | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,059) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,059) |
| Date First Available | 6 Aug. 2012 |
| Format | Liquid |
| Is discontinued by manufacturer | Yes |
| Item dimensions L x W x H | 16.9 x 4.7 x 16.9 centimetres |
| Item model number | 5101 |
| Item model number | 5101 |
| Manufacturer | L'Oreal |
| Manufacturer | L'Oreal |
| Package Weight | 0.05 Kilograms |
| Package dimensions | 15.4 x 4.6 x 2.7 centimetres |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 50 g |
| Product Dimensions | 16.9 x 4.7 x 16.9 cm; 50 g |
| Speciality | Natural |
H**A
Gorgeous!!!
Love the colour it’s so gorgeous!
A**O
Great Product and Prompt delivery
Delivered on time and colour is as seen. Really happy
C**E
Nice
Fav hair dye
S**C
So happy 😊
Great value for money.
B**Y
Good colour. Still bleeds like all others
Good strong colour l
N**A
Super pleased with the outcome
Used this with 30% activator on my naturally dark hair and was super pleased with how the colour turned out. Received many compliments and the colour looks stunning in both dark and outdoor lights as seen in the photos. The only downside is the colour does wash out with every hair wash (if you’re washing your hair multiple times a week, the colour will fade out in a month). But for the cost I think it’s better value than paying hundreds at a hair salon.
S**H
Bright neon pinky colour rather than red but stunning
Fabulous item and super neon looked more pinky red than red . Photo review is of the colour used
Z**I
..
The colour is pink I thought it’ll be red
H**Y
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
A**R
Awesome product and good and quick customer service. I achieved the colour after two attempts. Which was awesome since the hair was a 1b (dark brown almost black). Will definatly order again and maybe try a different colour next time.
M**I
جميله افضل صبغه ما تنزل من الشعر بسرعه غير كذا ما احس انها خربت شعري لكن احس سببت له شوية جفاف
N**F
Envoi rapide et conforme Super sur cheveux foncés
T**G
I bought this product with high hopes as I watched tons of videos of people using this and it looked amazing. I must say it did not disappoint! I enjoyed using it and I am excited to get more for the future. I would recommend this product to anyone with dark hair, I have full dark dark black hair and it still made a great difference especially in the sun! I will definitely get more in the future! :) It arrived pretty quick as well!
Trustpilot
1 week ago
1 day ago