milk_shakeIcy Blonde Shampoo

I very seldom write reviews but this shampoo is way better than any purple shampoo I have tried in the past. It not only helps tone the gold down it left my hair feeling soft and smelling good. I would definitely recommend this!

Fantastic product. I have tried many blonde shampoos and they always left my hair feeling stiff or dry. Icy blonde takes the brassy color out while making your hair silky smooth.

Don’t leave it in longer than 5 minutes unless you want a purple glow in your hair! That’s how well this product works. I’ve used tons and tons of purple shampoos because I love how it takes out the yellow glow, but this one is definitely the best + my hair is still soft and not feeling dry after using this product with a conditioner.

Why did you pick this product vs others?:This is a great product definitely made my hair look fantastic. I would definitely recommend this.

Works well

How did I not know about this product??? In one shampoo (left on for about 7 minutes), my brassy color blowed out into an ashy/icy, much prettier blonde.

So here’s the scoop, this stuff leaves my hair feeling not dried out and it has kind of a grape bubblegum type smell to it so it’s not gawd awful like some blonding shampoo. But, if you have light blonde hair and you like your platinum or your beautiful Light buttery blonde hair do not put this in there. You will regret it and be sad about it… I went to the salon and had them do some powder in my hair to get that toner out, but if you have an ash blonde or maybe silvery hair, that’s maybe on a darker side this stuff would probably work perfect for you. It just really wasn’t for me because I like my light blonde hair.

First the smell is novel. It smells like grape soda. Then after the smell hits you, you have this ashy color in your hair and leave it in for 5 min and bam platinum blonde! I love it!