Jack N' Jill Natural Certified Toothpaste - Baby & Toddler Toothpaste, Fluoride-Free, 40% Xylitol, Sugar-Free, Safe for 6 Months and Up, Makes Tooth Brushing Fun, Organic Strawberry Flavour, 1 x 50g

We've been using Jack N' Jill Toothpaste for a while now, and it's been a huge hit with my son! He absolutely loves the taste, which makes brushing his teeth much easier and even enjoyable. I love that it's made with natural ingredients, so I can feel confident that it's safe for him to use. Plus, it's free from harmful chemicals like fluoride, SLS, and artificial colors, which is a big bonus for us. The fun flavors and cute packaging also make it appealing to kids. Overall, it's a fantastic toothpaste that I would highly recommend to any parent!

Love knowing there's no nasties in this. The dentist said the kids teeth are looking amazing too!The kids love the taste and this size lasts ages. I use this for four children twice daily and it's still going 3 months in!

My baby’s teeth have just come out and we started brushing this week. He seems to like the taste of this toothbrush and looks forward to brush his teeth as part of his routine.

Great taste and fluoride free which is the reason we went with this brand. Little one likes it.

The media could not be loaded. Very mild taste, so my toddler didn't mind it. It gets quite sticky around the cap, whereas the flavour-free one did not. Just needs a wipe each time.

Bit pricey but kids love it. Ingredients all look to be good. No nasty flouride which apparently lodges in your Pineal gland, but also supplementing diet with Vitamins D3, K2, Calcium and Vitamin A to make teeth stronger. I have weak teeth and not using flouride the first time led me to have two big cavities, so I went back to it for a while. However what I didn't realise at the time is that you also need to strengthen your teeth. To do this you have to change your diet and supplement as our diet being so far from what it would have been in centuries gone by. Really recommend a book called the Calcium Paradox - sadly fluoride is something used to address the fact that as a society our health has deteriorated as a result of more processed food and modern agriculture which depletes the soil and relies on factory farming. Native tribes in various parts of the world have great teeth and they don't brush / floss or use fluoride!!! Would probably see if I could get a more economical / larger size next time.

This is the only brand of toothpaste that has been successful with my 3 year old we have tried the strawberry and now the blackcurrant. At first I worried that it wouldn't clean as effectively as a mint or fluoride toothpaste but after around a year of using these toothpastes I can say for certain they do a great job and my sons teeth are pearly white as ever. Would highly recommend,they fo the job and reduce the toddler tooth brushing battle significantly.

When my oldest child was born, I wanted a toothpaste that was safe for children. This is when I came across Jack N' Jill. We have been using their products for nearly 4 years now and absolutely love it. We have tried all flavours of the toothpaste and Strawberry is my kids firm favourite. No nasties and safe for kids, that's music to any parents ears!I have even been known to use the toothpaste myself and find it quite pleasant and does a great job at cleaning. It doesn't foam because there is no SLS etc in it, and I actually prefer it because it works for us.The tube lasts a good while because you really don't need a lot, especially for younger children.No other packaging but the tube itself which has a seal on the inside (little foil seal) to keep it hygienic.