100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blackberry Color - 0.35 oz

For about five years now, I've been suffering from dry eyes. It has affected my quality of life because it not only makes my eyes extremely tired and irritated all the time but I was also getting ulcers on my cornea. A nightmare for sure. What does this have to do with mascara? A lot. I have worn mascara about 99.99 percent of my life from age 14 to present day somewhere in the 40s (ha ha). I never had an issue until my eyes became chronically dry. As a result, I have tried and researched MANY mascaras. I've spent so much on eye products, it's mind (and eye boggling pun intended) just to find that right one that wouldn't irritate my eyes. Specifically, I purchased most of my mascaras from Sephora, several from Amazon, and even tried Etsy. I always checked labels to make sure I was only getting the best, least questionable ingredients. Unfortunately, they all failed.I am consciously optimistic, but so far, this 100% Mascara in blackberry has been fantastic. My eyes are feeling more normal and definitely not as tired as when I wore other mascaras. And yes, I have to wear mascara to feel "normal." I know, I know, but we all have our insecurities lol. Mind you, I have an entire, elaborate routine I have to do each day to maintain a semblance of normalcy in my eyes. But this mascara has been a LIFE SAVER for me!!In terms of wear, I love it. The brush is fluffy, the mascara itself smells amazing, it adds a dark natural length to my eyelashes and stays put all day. This mascara will give a beautiful, natural look to your lashes. It's not for those seeking a dramatic look. Regardless, I HIGHLY recommend this mascara for anyone suffering from dry eye. Even if I were miraculously cured, I would still continue to use this mascara. Six stars!!

The absolute best natural mascara. I buy again and again and again. Smells like chocolate, yum. It’s dark brown and looks great. Goes on well. It is not waterproof but I don’t want or need it to be. I’m allergic to so much but not this. Mascara is my favorite makeup, and now I’m not running around with itchy watery eyes or breaking out in hives. Highly highly recommend!!!!

For approx a year I’ve tried multiple mascara lines hoping to find “clean ingredients “ that wouldn’t cause itching, redness, and a burning irritation . Over the weekends, had to discontinue any mascara to ease my eye discomfort. But once back to work, I’d used a different mascara and eventually my eyes would flare up again with the same eye irritation. Thankfully I found 100% pure cosmetics who developed a pure product. Ive used mascara since a young age with no harmful effects. Surely today’s product lines must have changed the ingredients causing so many users harm to their eye health. Im sure many will stop buying makeup that’s damaging our hormones and health of our eyes! THANK YOU 100% pure! They’ve saved my eye health!

Wanted to love this because it made my lashes so long and thick. However, the next day, I woke up with a rash around my lower eyelid. So I didn't wear it for a couple days, the rash went away, then I tried it again. The rash came back the next day.I used coconut oil to remove the mascara in the evening and did not sleep with the mascara on my lashes.Something doesn't agree with me.

I luckily have decently long lashes so lash lengthening isn't my main focus, but what I was noticing was that my other mascaras (Benefit, Dior and Eyeko brands) were starting to thin out my lashes. Slightly freaked out, I researched natural mascaras and went out on a limb to try this one, especially since it was cheaper than the mascaras that I previously bought, and the benefits seemed pretty hard to pass up. I was super apprehensive about trying a natural mascara and especially one made of fruit pigments (since I have oily to combination skin and smudging is kind of a daily thing for me with every makeup that I use), but I legitimately LOVE this mascara and honestly feel guilty even wearing the ones that I have to use up, since I know they're only hurting my lashes. I've been wearing it for over a week on a daily basis, and while I honestly have not seen flaking and have no issues with the wand or the application of the product, I have only seen the tiniest amount of smudging under my eyes, which is easily remedied by just applying (and baking) a translucent setting powder under your eyes. I've worn this sucker to bed on occasion since I can get lazy at night, and that's truly the only time that I've seen really noticeable smudging, which you can super easily wipe away with a finger. What little smudging that does occur during day time wear (to me) looks kind of cute, as it gives you an under eye smoky look without needing to apply anything else. But that said, the main reason I love this mascara is how it's already effecting my lash volume and health; wearing something that treats my lashes and makes them look darker, fuller and separated is a pretty legit win-win. I haven't noticed it curling or ridiculously lengthening my lashes like the falsies mascara do, but I have noticed that my lashes look way better and healthier both with the mascara on and off. The color is amazeballs and the main reason I'm returning to writ the review is because (1) I'm buying more bottles for future use and (2) I needed to read literally every review to convince me to switch to the natural side, and I honestly think this mascara is the bees knees and shouldn't be kept a secret. GREAT product that stays on all day, never flakes, has the smallest amount of smudging potential that can be fixed, and makes your lashes look gorgeous with and/or without product. Seriously sold for life on this bad boy.

I have been on a search for a natural mascara. Out of the 4 I’ve tried, this one placed last. Not a bad product, just doesn’t have the features I personally want in a mascara. First off, this mascara smells amazing! That may seems odd because it kinda is. The smell is very pleasant, kinda fruity. The great smell doesn’t outweigh the fact that it’s rather thin. I like my mascara thicker. This goes on nice and easy, but I could not get it to thicken up even after reapplication. Not terrible, but not what I am looking for. Glad it’s natural of course. Good color. But there’s better stuff out there IMO.