PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments

Best purple shampoo on the market. Everyone comments on my lovely hair colour. In Covid my grey roots were horrendous. Washed with this everytime and voila, a beautiful silver colour

Great product for blonde hair - it really keeps it bright between highlights. Great price considering how well it performs. I tend to use it once a week and leave it on for a couple of extra minutes, to really soak in (5-10mins). It is an important part of my hair-care routine. Leaving my hair soft, bright and smelling fresh.Btw. I still wash my hair with keratin shampoo first, afterwards, use this product, followed by a bonding conditioner. Can’t go wrong with that…I continuously get compliments about the health and colour of my hair.

This purple shampoo works well and tones down brassiness and leaves hair looking fresh and bright. Plus, it smells great and doesn’t dry out hair! Can’t say it’s the best but is a good one.

Love this product. Even my husband uses it to maintain his silver fox look

Purple shampoo I always use, does reduce yellowish tones as long as they're not too orange. Find it better then some more expensive shampoo

Haven't tried ut yet but came with the lid open and purple everywhere

Just stripped my hair from dark brown so left a lot of yellow and bright orange, this got the yellow out, didn't get all the orange out but did look better but dying it after anyway so it did job, I left this on for 20 minutes and the conditioner you can buy for 5 minutes

Used for years to brighten up blonde - now grey - fine hair. Very gentle cleansing and good toning. Makes my hair shiny. Also use the conditioning products in the range.