Americolor Soft Gel Paste Food Color, 0.75-Ounce, Red

I love thr red to use for Christmas goodies but other red things also. Great quality! Worth thr purchase.

Used for making candy works better than liquid food coloring

This is a very good, strong, red color. I did use a bit more than normal to get a darker red color, but was overall happy with the results. These gel colors are always a great product, and I have never had any problems with them not producing a strong enough color.

Easy to use and perfect color

This product is good, but it isn't red-red. It's more of a neon red, or very dark pink. I normally use super red, which is red-red in color. I just accidentally bought this one last time. Still a good product.

Love Americolor food coloring. They work well with frosting and candy. You don't have to use a lot to get the right color.

I have nothing bad to say about this product! Living in the UK it is hard to find a decent red food colouring, so this was well worth paying the extra postage.The colour is so vibrant and makes a very small, hardly noticeable difference in taste.I cannot recommend Americolor highly enough!

Perfect