Vicco Vajradanti Ayurvedic Herbal Toothpaste by Vicco – 70 Year Legacy of Ayurveda, with 18 Ayurvedic Herbs & Barks, 100% Natural, Vegan, Fluoride-Free & Cruelty-Free (7 Ounce (Pack of 3), Fennel)

Very good quality. I do recommend, you will surprise how your teeth will be clean long time.

I grew up using the original flavor of this toothpaste and was pleased with this variation. I switch back and forth between the original and this flavor and will keep doing so. I love how clean it leaves my mouth. Also, I hear the old ad jingle from the 70's in my head each time I brush my teeth, which makes using it all the more fun.

For a non fluoride tooth past this is a favorte. Nice consistency and flavor.

I was hoping for a more fennel taste but it is very good.

It is advertised as all natural but has the following not-natural ingredients: SLS, Saccharine, Cocamidopropyl betaine, Hydroxy Propyl Methyl Cellulose, and Methyl Paraben Sodium. I'm returning the product.